How Robert Scoble uses Facebook

At Robert Scoble's house

Thomas Power and I caught up with Robert Scoble at his home to get an update on social platforms, see his set up and find out why he uses Facebook as his main platform to help his to see things happening faster than his competitors. Robert firstly talks about getting your story straight, then about the monitoring solution Rackspace has to monitor the conversations on social platforms and how its saving them millions of dollars. He then talks about content management to create thought leadership that in turn creates sales because people want to buy from ‘smart’ people. In terms of … [Read more...]

Greatest need for digital PR – creating content to catch the social tide

Make sure you take advantage of the social media tide

Creating content to catch the social tide In the excellent report Many Voices, One Message on the future of communications it is the ability to create engaging simulating content that is the greatest single need expressed by executives surveyed. This of course comes down to the people in the business and its creative agencies partners and the like to come up (Bite says unlock the content of its clients – which having been a client I would say is true) with this content and then the organisation itself to have the processes to create, publish widely on multiple channels and then measure the … [Read more...]