Howard Schultz Founder of Starbucks on Social Media

Howard Schultz CEO/ Founder of Starbucks on Social Media

Howard Schultz CEO/ Founder of Starbucks on Social Media “the mistake firms make is using these channels to try and sell stuff” > Tweet What a great ‘business tip for the age’ quote from the No:1 brand on Facebook, Twitter and Foursquare, well according to Howard Schultz quoted in a Sunday Times interview on the 15th May. As for being No:1, he is probably right for Facebook at least, who use always using the statistic in their presentations that Starbucks has only 1 million people signed up on their website but 14 million on their Facebook site (UK statistics only). Howard Shultz … [Read more...]