How Lewis Richards of the LEF uses social media

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Lewis Richards of the LEF is one of the most "tech Savvy" people you could wish to meet. We caught up on how he uses social media which is for him a balance between staying connected with people and researching the market. After Crossfit, Lewis spends an hour in the morning on social, then checks it again at lunchtime and follows up in the evening between 8 and 10 with a 2 screen expereince. He is very well set up on all systems and he explains how he uses the internet as a work flow engine (using IFTTT) and his "digital brain". His main platform is Twitter and his main technology is his … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Charlie de Rusett, digital entrepreneur, uses social media

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Charlie is the CEO of Vine digital/Publishing a full service marketing agency also specializing in producing regional publications. At the grand old age of 25, Charlie has the advantage that he is naturally thinking digital when his organization advises firms on their content/digital/social strategy. From a personal perspective, Charlie uses social media to keep in contact with his family and friends as he finds it such a visual/instant medium to do that with, and to organise events with his friends and so he doesn't double book things at the weekends. Charlie explains that as has grown … [Read more...]

How Thomas Morffew, Google+ Coach, uses social media

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Thomas Morffew is an authority on all things Google, especially Google+. Living in the Uk, he coaches, trains, comments and creates content around Google through 2 main sites gplusresource.com and the thegpluscoach.com. Thomas feels that social media is all about being a way to better organize information, the way we receive it and the way we share it. The main way he uses social media is through his Android phone (Android being Google’s mobile operating system) with Google plus being his main social platform. Thomas explains how he sees Google becoming more important because they are … [Read more...]

How Penny Power, social media evangelist, uses social media

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Penny Power is one of the leading lights in the UK (perhaps globally) in helping educate, inspire and get businesses adopting social media. Penny is a founder of Penny Power Ltd, the Digital Youth Academy, Frontier (Digital and Social Business Coaching), and Ecademy (SME Social Networking community) and on the video she explains what each does. Penny has to really motivate herself to use the social platforms as she is not naturally interested in the technology in itself, but with the ipad, the mobile web and all the social platforms linked to work together productively, she can use the time … [Read more...]

How Sangeeta Haindl, of Serendipity PR, uses social media

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Sangeeta Haindl of Serendipity PR talks about how social media helps her to connect globally, raise her brand profile and be relevant not only to her audience professionally but also to her young son. Sangeeta is a keen user of Twitter, serving her network with good, relevant information but is also keen on getting into conversations online which she feels should be like good dinner party conversations. She calls her Twitter followers her “twitter family” which is a really nice way of putting it. Sangeeta is constantly online during the day, but starts with reading the daily newspaper … [Read more...]

How Ged Carroll, social publisher, uses social media

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Ged Carroll is Director of Digital strategies at Ruder Finn, co author of the recent book The Social Media MBA, and what I would describe as a social publisher blogging at least twice a day, as well as for clients and using bookmarking to help him keep track of all the subjects he follows. Ged describes him self as being naturally curious as uses social media to find things out, augment his memory, grow him network, as well as publishing for himself and for others e.g. he blogs for PR week 3 times a week. Ged starts his social media day with looking at RSS feeds scanning everything he is … [Read more...]

How Becky McMichael, marketing media mum, uses social media

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Becky is head of strategy and innovation at UK Communications agency Ruder Finn, she also runs a group http://www.marketingmediamums.com for Women working in media/marketing. Essentially, Becky is a bit of a multitasking practical guru on all things digital marketing and social. Her objective with social is to be “more present” professionally within the industry and at work from a virtual working perspective, she now feels she has reached a place of "connectedness" where being online is like being in the office with the team.  Personally its for family networking and keeping up to date with … [Read more...]

How John Cassidy, photographer, uses social media

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John Cassidy uses social media to get “lots of recommendations”. John is a multi faceted photographer,see his website www.johncassidyheadshots.com , having has a career as a photographer in the RAF and having worked for national newspapers. One of the strings to his bow is that he specialises in head shots for social media. John himself uses all the main social media platforms which he has linked up and automated. His routine is effectively catching up between “shoots” and sees Twitter as the easiest and quickest platform, which he has it set up to send him an SMS/text every time someone … [Read more...]

How Tamara Littleton, CEO eModeration, uses social media

Tamara Littleton CEO eModeration

Tamara Littleton is CEO of eModeration a social media management agency who specialise in moderating (removing inappropriate content) and managing the social media communities on behalf of large brands. Tamara explains how, with regard to social media externally to the company, she personally focuses on a few social channels mainly twitter, either as herself or using the company twitter handle. Internally because eModeration is largely virtual (170 people, 80% female, spread UK/US/International), Tamara discusses how they use Yammer as their water cooler/ social glue internally, Campfire … [Read more...]