How Kate Russell, of BBC Click, uses social media

Kate Russell, BBC

Kate Russell is a technology journalist, author and educator and has been working on BBC Click now for over 10 years. Kate explains how she uses Twitter as her main social media tool for information gathering, as a notice board for what she and BBC Click are up to and to get her messages out. Kate does the majority of her social media from her desktop on a large screen, in very focused time, spending at least an hour or more some days (it depends how long she has been away from her desk) researching, organizing, buffering and posting. She then dips in and out during the office day but … [Read more...]

How Lewis Richards of the LEF uses social media

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Lewis Richards of the LEF is one of the most "tech Savvy" people you could wish to meet. We caught up on how he uses social media which is for him a balance between staying connected with people and researching the market. After Crossfit, Lewis spends an hour in the morning on social, then checks it again at lunchtime and follows up in the evening between 8 and 10 with a 2 screen expereince. He is very well set up on all systems and he explains how he uses the internet as a work flow engine (using IFTTT) and his "digital brain". His main platform is Twitter and his main technology is his … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Charlie de Rusett, digital entrepreneur, uses social media

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Charlie is the CEO of Vine digital/Publishing a full service marketing agency also specializing in producing regional publications. At the grand old age of 25, Charlie has the advantage that he is naturally thinking digital when his organization advises firms on their content/digital/social strategy. From a personal perspective, Charlie uses social media to keep in contact with his family and friends as he finds it such a visual/instant medium to do that with, and to organise events with his friends and so he doesn't double book things at the weekends. Charlie explains that as has grown … [Read more...]

How Robert Scoble, Technologist/Blogger/Videographer, uses social media

Robert Scoble

Robert Scoble is one of the most well known and followed technology bloggers (Scobleizer.com) in the World, with 1.7 million followers on Google+ alone. Based in Silicon Valley he has aligned his personal brand with Rackspace hosting where he is employed to find, study and report on interesting new technology and start ups. Last week Robert was in London at ‘Le Web’, and I caught up with him to find out how he uses social media. Ironically it was outside the house of Sir Richard Arkright the Industrialist/Entrepreneur who invented the cotton spinning machines which fueled the first … [Read more...]

How Martin Smith, Neolane Marketing, uses social media

Martin Smith, Neolane Marketing

Martin Smith is head of marketing at Neolane, a Conversational and Campaign marketing platform. Martin splits his personal social media from his professional social media, using Facebook for only communicating with friends, a personal twitter and professional twitter account and Foursquare for networking both professionally and socially and as a location finder. Martin trys to put himself in his customers shoes and only tweets valuable content such as infographics, sector news. He uses Storyify.com as a blogging tool but that is for his own personal blogging around on Guitars and also … [Read more...]

How Theo Paphitis, Entrepreneur/Dragon, uses social media

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Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den. In this interview with Hanna Power on behalf of the Digital Youth Academy he talks about his own discovery and use of social media for himself and his businesses. Reluctant to get started Theo recalls getting started on Twitter during a drunken evening with the other Dragons during which he sent his first tweet. When he woke up in the morning he had 20,000 followers. This began to show him the power of social media. He does his own tweeting @theopaphitis which revolves around #sbs … [Read more...]

How Penny Power, social media evangelist, uses social media

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Penny Power is one of the leading lights in the UK (perhaps globally) in helping educate, inspire and get businesses adopting social media. Penny is a founder of Penny Power Ltd, the Digital Youth Academy, Frontier (Digital and Social Business Coaching), and Ecademy (SME Social Networking community) and on the video she explains what each does. Penny has to really motivate herself to use the social platforms as she is not naturally interested in the technology in itself, but with the ipad, the mobile web and all the social platforms linked to work together productively, she can use the time … [Read more...]

How Sangeeta Haindl, of Serendipity PR, uses social media

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Sangeeta Haindl of Serendipity PR talks about how social media helps her to connect globally, raise her brand profile and be relevant not only to her audience professionally but also to her young son. Sangeeta is a keen user of Twitter, serving her network with good, relevant information but is also keen on getting into conversations online which she feels should be like good dinner party conversations. She calls her Twitter followers her “twitter family” which is a really nice way of putting it. Sangeeta is constantly online during the day, but starts with reading the daily newspaper … [Read more...]