How Daniel Doherty, Social Media Advisor, uses social media

Daniel of Grafform.com

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

How Jonathan Sorum, Google Enterprise, uses social media

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Jonathan works for Google in the Enterprise Applications Business helping businesses migrate to the cloud. The way he balances his use of social media both internally and externally is very insightful. Jonathan, internally within Google, sees himself as consumer and contributor of social media from being part of certain Circles (Circles are the way that Google+) Google’s social network) is organized, a natural way to have people in various circles/groups) some being more technically focused some more company news focused. As far as external tools are concerned, although Twitter has … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Charlie de Rusett, digital entrepreneur, uses social media

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Charlie is the CEO of Vine digital/Publishing a full service marketing agency also specializing in producing regional publications. At the grand old age of 25, Charlie has the advantage that he is naturally thinking digital when his organization advises firms on their content/digital/social strategy. From a personal perspective, Charlie uses social media to keep in contact with his family and friends as he finds it such a visual/instant medium to do that with, and to organise events with his friends and so he doesn't double book things at the weekends. Charlie explains that as has grown … [Read more...]

How Liz Miller, CMO Council, uses social media

Liz Miller, CMO Council

Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming. As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a … [Read more...]

How Robert Scoble, Technologist/Blogger/Videographer, uses social media

Robert Scoble

Robert Scoble is one of the most well known and followed technology bloggers (Scobleizer.com) in the World, with 1.7 million followers on Google+ alone. Based in Silicon Valley he has aligned his personal brand with Rackspace hosting where he is employed to find, study and report on interesting new technology and start ups. Last week Robert was in London at ‘Le Web’, and I caught up with him to find out how he uses social media. Ironically it was outside the house of Sir Richard Arkright the Industrialist/Entrepreneur who invented the cotton spinning machines which fueled the first … [Read more...]

How Penny Power, social media evangelist, uses social media

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Penny Power is one of the leading lights in the UK (perhaps globally) in helping educate, inspire and get businesses adopting social media. Penny is a founder of Penny Power Ltd, the Digital Youth Academy, Frontier (Digital and Social Business Coaching), and Ecademy (SME Social Networking community) and on the video she explains what each does. Penny has to really motivate herself to use the social platforms as she is not naturally interested in the technology in itself, but with the ipad, the mobile web and all the social platforms linked to work together productively, she can use the time … [Read more...]

How Sangeeta Haindl, of Serendipity PR, uses social media

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Sangeeta Haindl of Serendipity PR talks about how social media helps her to connect globally, raise her brand profile and be relevant not only to her audience professionally but also to her young son. Sangeeta is a keen user of Twitter, serving her network with good, relevant information but is also keen on getting into conversations online which she feels should be like good dinner party conversations. She calls her Twitter followers her “twitter family” which is a really nice way of putting it. Sangeeta is constantly online during the day, but starts with reading the daily newspaper … [Read more...]

How Ged Carroll, social publisher, uses social media

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Ged Carroll is Director of Digital strategies at Ruder Finn, co author of the recent book The Social Media MBA, and what I would describe as a social publisher blogging at least twice a day, as well as for clients and using bookmarking to help him keep track of all the subjects he follows. Ged describes him self as being naturally curious as uses social media to find things out, augment his memory, grow him network, as well as publishing for himself and for others e.g. he blogs for PR week 3 times a week. Ged starts his social media day with looking at RSS feeds scanning everything he is … [Read more...]