How Toby Beresford gets other people to use social media

Toby Beresford

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]