How Robert Scoble uses Facebook

At Robert Scoble's house

Thomas Power and I caught up with Robert Scoble at his home to get an update on social platforms, see his set up and find out why he uses Facebook as his main platform to help his to see things happening faster than his competitors. Robert firstly talks about getting your story straight, then about the monitoring solution Rackspace has to monitor the conversations on social platforms and how its saving them millions of dollars. He then talks about content management to create thought leadership that in turn creates sales because people want to buy from ‘smart’ people. In terms of … [Read more...]

How Tony Robbins uses Salesforce.com

Robbins on Salesforce.com

In a bit of a diversion from the normal interview, I found this obviously promotional, but never the less insightful video from Salesforce.com with Tony Robbins, Peak Performance Coach and business man. The main point the video gets across is the real time, right now approach demanded in the workplace today as well as the way technology is helping the cultural aspects of business. 20 years ago I went on the Unlimited Power Weekend and have followed Tony ever since. His New Money Masters series a few years ago on interviewing the worlds best Internet Marketers was simply brilliant. His main … [Read more...]

How Toby Beresford gets other people to use social media

Toby Beresford

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]

How Tamara Littleton, CEO eModeration, uses social media

Tamara Littleton CEO eModeration

Tamara Littleton is CEO of eModeration a social media management agency who specialise in moderating (removing inappropriate content) and managing the social media communities on behalf of large brands. Tamara explains how, with regard to social media externally to the company, she personally focuses on a few social channels mainly twitter, either as herself or using the company twitter handle. Internally because eModeration is largely virtual (170 people, 80% female, spread UK/US/International), Tamara discusses how they use Yammer as their water cooler/ social glue internally, Campfire … [Read more...]

How Roger Warner, MD Content and Motion, uses social media

roger warner

In this video blog Roger, Managing Director of Content and Motion a PR agency for social networks, describes his device/ task specific strategy for using and managing social media. He had to work out a better way to work as it nearly cost him his marriage and his sanity. Roger has written his approach up in the  Dumbphone Manifesto based around the analogy that a Swiss Army Knife doesn't make a particularly good screwdriver. He describes how he uses his HTC Flyer (smaller ipad) as a 'browsing pad' for email and twitter at times during the day, but uses his desktop for focused work tasks. … [Read more...]

Survey shows a digital marketing mindset is rare

Digital Marketing Survery

When it comes to a digital marketing mindset nearly 80 percent of the marketers surveyed in the Annual Alterian Annual Survey recently published , admit they are concerned their brand is at risk from not being as engaged with customers, or failing to have a good grasp of how online conversations are impacting their brand. This is amplified by the fact that the survey showed less than one-third of marketers has a strong understanding of social media conversations happening around their brand. In fact, seven in 10 indicated they either have very little to no understanding (31 percent) or use a … [Read more...]

The internet mindset: “Its a jungle out there”

One of the key principles in economics is that economies revolve around the concept of the scarcity of  products or resources. With the internet, companies tend to think purely economics also, asking: “how do we make money out of the internet?", "how can we control the market on the internet?", " how do we restrict what people say about us on the internet?" and so on.  A key distinction to make however is that the internet is not an economy but an ecology. Like a jungle where everything in the jungle is in abundance, not in scarcity, so the internet is full of abundance, abundant information, … [Read more...]

Are you ready to engage?

The last 18 months has seen some of the most significant changes in the marketing space in decades. As social media has exploded in popularity, businesses have begun to realize that anyone with an internet connection has the ability to damage their brand. Subsequently poorly targeted email campaigns or generic websites are no longer good enough to engage with both prospects and customers. Social media has empowered the customer in a way never before thought possible and brand engagement has had to evolve to provide the level of service the public now demands. Late last week we launched the … [Read more...]