The internet mindset: “Its a jungle out there”

One of the key principles in economics is that economies revolve around the concept of the scarcity of  products or resources. With the internet, companies tend to think purely economics also, asking: “how do we make money out of the internet?", "how can we control the market on the internet?", " how do we restrict what people say about us on the internet?" and so on.  A key distinction to make however is that the internet is not an economy but an ecology. Like a jungle where everything in the jungle is in abundance, not in scarcity, so the internet is full of abundance, abundant information, … [Read more...]