How Toby Beresford gets other people to use social media

Toby Beresford

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]

How Daniel Doherty, Social Media Advisor, uses social media

Daniel of Grafform.com

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

How Jonathan Sorum, Google Enterprise, uses social media

2011 profile pic Jono

Jonathan works for Google in the Enterprise Applications Business helping businesses migrate to the cloud. The way he balances his use of social media both internally and externally is very insightful. Jonathan, internally within Google, sees himself as consumer and contributor of social media from being part of certain Circles (Circles are the way that Google+) Google’s social network) is organized, a natural way to have people in various circles/groups) some being more technically focused some more company news focused. As far as external tools are concerned, although Twitter has … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Thomas Morffew, Google+ Coach, uses social media

Thomas Morffew on Google

Thomas Morffew is an authority on all things Google, especially Google+. Living in the Uk, he coaches, trains, comments and creates content around Google through 2 main sites gplusresource.com and the thegpluscoach.com. Thomas feels that social media is all about being a way to better organize information, the way we receive it and the way we share it. The main way he uses social media is through his Android phone (Android being Google’s mobile operating system) with Google plus being his main social platform. Thomas explains how he sees Google becoming more important because they are … [Read more...]

How Liz Miller, CMO Council, uses social media

Liz Miller, CMO Council

Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming. As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a … [Read more...]

How Robert Scoble, Technologist/Blogger/Videographer, uses social media

Robert Scoble

Robert Scoble is one of the most well known and followed technology bloggers (Scobleizer.com) in the World, with 1.7 million followers on Google+ alone. Based in Silicon Valley he has aligned his personal brand with Rackspace hosting where he is employed to find, study and report on interesting new technology and start ups. Last week Robert was in London at ‘Le Web’, and I caught up with him to find out how he uses social media. Ironically it was outside the house of Sir Richard Arkright the Industrialist/Entrepreneur who invented the cotton spinning machines which fueled the first … [Read more...]

How Martin Smith, Neolane Marketing, uses social media

Martin Smith, Neolane Marketing

Martin Smith is head of marketing at Neolane, a Conversational and Campaign marketing platform. Martin splits his personal social media from his professional social media, using Facebook for only communicating with friends, a personal twitter and professional twitter account and Foursquare for networking both professionally and socially and as a location finder. Martin trys to put himself in his customers shoes and only tweets valuable content such as infographics, sector news. He uses Storyify.com as a blogging tool but that is for his own personal blogging around on Guitars and also … [Read more...]