How Dionne Lew, helps exec’s use social media

The Social Executive

Dionne Lew is the author of the recently published 'The Social Executive - how to master social media and why its good for business’. which is also the focus of her business in terms of training boards and C suite executives on how to use social media for business. In the interview we discuss the two main sections of her book, the Why social media is important and the How do I use it. Firstly, Dionne explains that social media is a critical business tool now and in the future with 2m people using social, but not many executives, they may have signed up but are not using it “its like going … [Read more...]

How, Adam Gray, social media advisor at Oracle, uses social media

Adam Gray

Adam Gray is a Social Media Speaker, writer and advisor to all sizes of businesses in his position as Client Social Engagement lead at Oracle. In this short interview Adam explains how he focuses mainly on LinkedIn, Twitter and Facebook and how he weaves social media throughout his day mainly due to peoples expectancy of an immediate response. Adam stresses that its important not to talk/write about you (your product and services) but to talk in terms of the customers interests - "They want to hear about them, not you". He also points out that when starting in social media its … [Read more...]

How Kate Russell, of BBC Click, uses social media

Kate Russell, BBC

Kate Russell is a technology journalist, author and educator and has been working on BBC Click now for over 10 years. Kate explains how she uses Twitter as her main social media tool for information gathering, as a notice board for what she and BBC Click are up to and to get her messages out. Kate does the majority of her social media from her desktop on a large screen, in very focused time, spending at least an hour or more some days (it depends how long she has been away from her desk) researching, organizing, buffering and posting. She then dips in and out during the office day but … [Read more...]

How Simon Porter of IBM uses social media

Simon Porter

In this video I interview Simon Porter from IBM, who runs their Mid Market business in Europe, who has very successfully been building his social media skills and following over the last 18 months. He shares his routine of looking at social media for 30 minutes first thing in the morning (before his email) and how he uses the gaps during the day to respond to people quickly who engage with him on Twitter. He also discusses the platforms he uses and how: LinkedIn, Twitter, Scredible etc and how IBM encourages use of this communications channel being used more and more for business, especially … [Read more...]

How Lewis Richards of the LEF uses social media

Lewis 2

Lewis Richards of the LEF is one of the most "tech Savvy" people you could wish to meet. We caught up on how he uses social media which is for him a balance between staying connected with people and researching the market. After Crossfit, Lewis spends an hour in the morning on social, then checks it again at lunchtime and follows up in the evening between 8 and 10 with a 2 screen expereince. He is very well set up on all systems and he explains how he uses the internet as a work flow engine (using IFTTT) and his "digital brain". His main platform is Twitter and his main technology is his … [Read more...]

How Jennifer Arcuri, Innotech Entrepreneur, uses social media

Innoctech Summit founder and producer

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

How Louis Gray, blogger, uses social media

Louis Gray of Google

Louis Gray is one of the Worlds top technology bloggers at LouisGray.com and also works for Google in Silicon Valley currently running Google Developers Live. So as he has to keep up with everything in the tech world and everything in the Google world he is a good person to ask to find out how he finds the time for social media as well. Louis’s objective of using social media is to share, learn and find things out quickly in real time. He sees social media and email as something that happens between things, between tasks. The way Louis organizes his use of social media is to take care of … [Read more...]

How Mick Say, Online Marketing Strategist, Uses Social Media

Mick Say

Mick Say runs the Online Marketing Academy, Web Business Builder and several other web related business from his “Social Media Shed” on the Kent Coast. Although being competent in social media is a prerequisite for Mick in the business he is in, from a personal perspective, he is able to learn all he needs to know about his running and keeping up in his business from his social networking activity with similar experts. This is a good example of using social media for ongoing learning and development. Mick manages his social networking both in one hour blocks and also in real time. During … [Read more...]