How Jennifer Arcuri, Innotech Entrepreneur, uses social media

Innoctech Summit founder and producer

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

How Roger Warner, MD Content and Motion, uses social media

roger warner

In this video blog Roger, Managing Director of Content and Motion a PR agency for social networks, describes his device/ task specific strategy for using and managing social media. He had to work out a better way to work as it nearly cost him his marriage and his sanity. Roger has written his approach up in the  Dumbphone Manifesto based around the analogy that a Swiss Army Knife doesn't make a particularly good screwdriver. He describes how he uses his HTC Flyer (smaller ipad) as a 'browsing pad' for email and twitter at times during the day, but uses his desktop for focused work tasks. … [Read more...]

Are you ready to engage?

The last 18 months has seen some of the most significant changes in the marketing space in decades. As social media has exploded in popularity, businesses have begun to realize that anyone with an internet connection has the ability to damage their brand. Subsequently poorly targeted email campaigns or generic websites are no longer good enough to engage with both prospects and customers. Social media has empowered the customer in a way never before thought possible and brand engagement has had to evolve to provide the level of service the public now demands. Late last week we launched the … [Read more...]

How long is 5 minutes?

If you ask a cab company, when you are phoning to find out where your cab is, its at least 10 minutes, if you have arrived to pick up a take-away curry thats not ready probably 15 to 20, and if you on the tarmac at Heathrow waiting for a take off slot, at least 30, make that 45 minutes. However, if you are filling in Alterian's 7th Annual survey 5 minutes is actually about 5 minutes. This survey aims to investigate the methods and investments that the marketing industry is currently exploring and implementing, and to discover just how ready marketers are to really engage customers. So if you … [Read more...]

How to ask for more money when your marketing budget gets cut

This week at TFM&A in London, we launched the findings of a piece of research conducted by the CMO Council (and sponsored by us) entitled Calibrate How You Operate. The headline was that ‘Marketing is the most challenged and most complex business unit’ – it’s already being picked up– Customer Strategy and Adweek and it highlights the battle marketers need to be ready for this year. “Demonstrating to the board that if marketing doesn’t get investment it needs to sort out the complexity, put more robust integration in place, and be able to analyse customers more effectively, competiveness, … [Read more...]