How Mick Say, Online Marketing Strategist, Uses Social Media

Mick Say

Mick Say runs the Online Marketing Academy, Web Business Builder and several other web related business from his “Social Media Shed” on the Kent Coast. Although being competent in social media is a prerequisite for Mick in the business he is in, from a personal perspective, he is able to learn all he needs to know about his running and keeping up in his business from his social networking activity with similar experts. This is a good example of using social media for ongoing learning and development. Mick manages his social networking both in one hour blocks and also in real time. During … [Read more...]

How Daniel Doherty, Social Media Advisor, uses social media

Daniel of Grafform.com

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

A digital mindset for operationalising social media

Digital Mindset

As the digital mindset of needing to have social media processes embedded in your marketing operations becomes more important/vital, I thought I’d share a list of 10 that I am working on at Alterian based on our own experience of the culture shift towards building a social media business: 1. Regular Brand Monitoring/Listening reports for management 2. Building a Listening Centre for service 3. PR Crisis Management processes 4. Corporate guidelines and SM training rollout for all staff 5. Managed ‘Social Media Rock Stars’ 6. Community management resources and … [Read more...]