How Jennifer Arcuri, Innotech Entrepreneur, uses social media

Innoctech Summit founder and producer

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

How Theo Paphitis, Entrepreneur/Dragon, uses social media

Theo

Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den. In this interview with Hanna Power on behalf of the Digital Youth Academy he talks about his own discovery and use of social media for himself and his businesses. Reluctant to get started Theo recalls getting started on Twitter during a drunken evening with the other Dragons during which he sent his first tweet. When he woke up in the morning he had 20,000 followers. This began to show him the power of social media. He does his own tweeting @theopaphitis which revolves around #sbs … [Read more...]

Britain’s Digital BUSINESS future is our trading Future

Digital Business Britain Bob Barker

I recently attended an event entitled "Britain's Digital Future" event at the TUC Congress Hall Conference Centre in London with lots of luminaries and men in suits. I went because I thought they would talk about how we need to empower large and small business and individuals to have digital skills and digital mindsets and I might pick up some tips on how others were marketing or building their online brands and social capital to compete in the global market. But I was wrong it wasn't about that at all it was about the digital industry talking about itself and its value: Digital Content- the … [Read more...]