How Liz Miller, CMO Council, uses social media

Liz Miller, CMO Council

Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming. As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a … [Read more...]

How to ask for more money when your marketing budget gets cut

This week at TFM&A in London, we launched the findings of a piece of research conducted by the CMO Council (and sponsored by us) entitled Calibrate How You Operate. The headline was that ‘Marketing is the most challenged and most complex business unit’ – it’s already being picked up– Customer Strategy and Adweek and it highlights the battle marketers need to be ready for this year. “Demonstrating to the board that if marketing doesn’t get investment it needs to sort out the complexity, put more robust integration in place, and be able to analyse customers more effectively, competiveness, … [Read more...]