It’s all about people – they are the marketing now

It’s all about people – they are the marketing now

In reviewing our corporate and digital marketing budgets (we are a B2B software company) recently it struck me how much the people have become the programmes for corporate marketing. For a large part of marketing these days we don’t need massive campaign and programme spend any more as the people not only provide the content but in many cases they are the channel for that content to reach the market. Some examples: 1. Social Media Community Managers – people employed to listen to, respond to, be experts in a particular area or market you are focusing on. This function, totally people … [Read more...]