A digital mindset for operationalising social media

Digital Mindset

As the digital mindset of needing to have social media processes embedded in your marketing operations becomes more important/vital, I thought I’d share a list of 10 that I am working on at Alterian based on our own experience of the culture shift towards building a social media business: 1. Regular Brand Monitoring/Listening reports for management 2. Building a Listening Centre for service 3. PR Crisis Management processes 4. Corporate guidelines and SM training rollout for all staff 5. Managed ‘Social Media Rock Stars’ 6. Community management resources and … [Read more...]

The internet mindset: “Its a jungle out there”

One of the key principles in economics is that economies revolve around the concept of the scarcity of  products or resources. With the internet, companies tend to think purely economics also, asking: “how do we make money out of the internet?", "how can we control the market on the internet?", " how do we restrict what people say about us on the internet?" and so on.  A key distinction to make however is that the internet is not an economy but an ecology. Like a jungle where everything in the jungle is in abundance, not in scarcity, so the internet is full of abundance, abundant information, … [Read more...]