How Becky McMichael, marketing media mum, uses social media

Becky McMichael

Becky is head of strategy and innovation at UK Communications agency Ruder Finn, she also runs a group for Women working in media/marketing. Essentially, Becky is a bit of a multitasking practical guru on all things digital marketing and social. Her objective with social is to be “more present” professionally within the industry and at work from a virtual working perspective, she now feels she has reached a place of "connectedness" where being online is like being in the office with the team.  Personally its for family networking and keeping up to date with … [Read more...]

How Tamara Littleton, CEO eModeration, uses social media

Tamara Littleton CEO eModeration

Tamara Littleton is CEO of eModeration a social media management agency who specialise in moderating (removing inappropriate content) and managing the social media communities on behalf of large brands. Tamara explains how, with regard to social media externally to the company, she personally focuses on a few social channels mainly twitter, either as herself or using the company twitter handle. Internally because eModeration is largely virtual (170 people, 80% female, spread UK/US/International), Tamara discusses how they use Yammer as their water cooler/ social glue internally, Campfire … [Read more...]

Marketing Outlook 2009: Look inward to be able to look outward

        The CMO council annual marketing outlook of more than 650 marketers could have been a tale of woe and bad news but in fact for marketers it shows how marketers are looking inward at their marketing to sharpen up their act to enable them to look outward at what their customers are up to. It’s not about staff cuts it’s about “redoubling their efforts” to align and integrate with sales and channel groups; it’s not about budget cuts (although there is a strong focus on cutting costs) it’s about being able to set clear goals and track deliverables through analytics; it’s not about … [Read more...]