It was exciting to see the launch of the Manifesto for a Networked Nation from Martha Lane Fox the UK Governments Digital Champion. I found the top 3 things most compelling were:
1. Internet literacy is on a par with numeracy and literacy
2. The lack of motivation and access to skills is what is stopping people
3. We need to change our mindset
You can download it here at http://raceonline2012.org/
Its the same for businesses. As we found in the Alterian Brands at Risk research carried out by Professor Michael Hulme of Lancaster University http://bit.ly/dsPDAe companies will need a change their mindset and undergo large change management process.
So an exciting challenge for all of us to think about when on vacation this summer.