To build a networked nation we have to change our mindset

It was exciting to see the launch of the Manifesto for a Networked Nation from Martha Lane Fox the UK Governments Digital Champion. I found the top 3 things most compelling were:

1. Internet literacy is on a par with numeracy and literacy

2. The lack of motivation and access to skills is what is stopping people

3. We need to change our mindset

You can download it here at  http://raceonline2012.org/

 Its the same for businesses. As we found in the Alterian Brands at Risk research carried out by Professor Michael Hulme of Lancaster University http://bit.ly/dsPDAe companies  will  need a change their mindset and undergo large change management process.

So an exciting  challenge for all of us to think about when on vacation this summer.

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.