How Tamara Littleton, CEO eModeration, uses social media

Tamara Littleton is CEO of eModeration a social media management agency who specialise in moderating (removing inappropriate content) and managing the social media communities on behalf of large brands.

Tamara explains how, with regard to social media externally to the company, she personally focuses on a few social channels mainly twitter, either as herself or using the company twitter handle. Internally because eModeration is largely virtual (170 people, 80% female, spread UK/US/International), Tamara discusses how they use Yammer as their water cooler/ social glue internally, Campfire (from 37 Signals) as an online chat room to inform each other about what they are working on, Basecamp to share information on clients, and Skype for video conferencing (although they are trialing Google Hangouts).

Device wise, Tamara uses a laptop for her desk and smaller one to carry around for presentations, an ipad for entertainment and her iphone as the core hub for all email, all the social apps and even games.

Tamara says that now brands get social more, they have moved on to looking at how to measure social and link it back into their company e.g. customer services. Tamara’s top tip for social media, is having a community manager in place who will help set the tone and strive to “make any (social media) place a place you would like to visit”

You can reach Tamara @tlittleton or follow @emoderation

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.