In this video I interview Simon Porter from IBM, who runs their Mid Market business in Europe, who has very successfully been building his social media skills and following over the last 18 months. He shares his routine of looking at social media for 30 minutes first thing in the morning (before his email) and how he uses the gaps during the day to respond to people quickly who engage with him on Twitter. He also discusses the platforms he uses and how: LinkedIn, Twitter, Scredible etc and how IBM encourages use of this communications channel being used more and more for business, especially with the up and coming digital generations. You can follow Simon on Twitter @simonlporter and here is the link to his blog mentioned in the video.
His advice to any one just starting, is get rid of your preconceived views on these tools and “give it a go”.