Thomas Power and I caught up with Robert Scoble at his home to get an update on social platforms, see his set up and find out why he uses Facebook as his main platform to help his to see things happening faster than his competitors.
Robert firstly talks about getting your story straight, then about the monitoring solution Rackspace has to monitor the conversations on social platforms and how its saving them millions of dollars. He then talks about content management to create thought leadership that in turn creates sales because people want to buy from ‘smart’ people.
In terms of Facebook Robert then explains how he creates focused list, having first separated out friends and family, to start watching and listening to the people in his industry. He says that as you get better at training Facebook, your feed gets better, your conversations get better, your friends get better and more people share your information.
He finished on the fact that all the main platforms are important it just depends on your focus. But always starts with creating your story and working out where the social channels fit in telling that story.