Last week Robert was in London at ‘Le Web’, and I caught up with him to find out how he uses social media. Ironically it was outside the house of Sir Richard Arkright the Industrialist/Entrepreneur who invented the cotton spinning machines which fueled the first industrial revolution. Now we are in the middle of the internet/social revolution and Robert is trying to keep us up with that.
Finely Tuned Inbound Maintains Robert’s Focus
Robert explains that he has his inbound very tuned, hand picking 33,000 people to listen to from multiple backgrounds, displaying these streams in his home office on a bank of 3 screens. These streams include: Twitter, Salesforce Chatter, Facebook, Gmail, Google+, Techmeme, Hacker news, Quora and a few others, with a TV above those to simultaneously watch BBC/CNBC. From this he can see the patterns in news emerging around the World.
Robert comments that for normal people, streaming is about picking your friends (to follow) carefully. He goes on to explain how he “tunes his feeds” on Facebook by segmenting his friends, and through Circles on Google+.
To maintain a balance, focus and keep him off Facebook, Robert explains how he tries to get 2 focused interviews a day from someone who is building something cool in the world of technology.
His tips for why people use social media are that for most people its just about sharing their life, for people using social media for business, using his brothers bar as an example, its about how people find you. He explains that to satisfy our intent it used to be all about searching on Google but now its also about geo-locations as well, and in the future its going to be more about asking our friends, who inform us where we should go and what we should buy.
That is why businesses need to engage with social media, where each channel is a different way to find your business/content/product. In addition as a brand publisher, Robert recommends picking a niche, owning that niche and creating exclusive content to attract people that know body else has.
You can follow Robert at www.scobleizer.com