How Louis Gray, blogger, uses social media

Louis Gray is one of the Worlds top technology bloggers at and also works for Google in Silicon Valley currently running Google Developers Live. So as he has to keep up with everything in the tech world and everything in the Google world he is a good person to ask to find out how he finds the time for social media as well.

Louis’s objective of using social media is to share, learn and find things out quickly in real time. He sees social media and email as something that happens between things, between tasks. The way Louis organizes his use of social media is to take care of important notifications at the start of the day, handle things during the day when they pop up but really “dive in” at home, when all his tasks are completed, in a 2 screen environment where its 70% focus on the tablet and 30% on the TV.

In terms of social platforms, Louis feels there is no one right solution, you have to customize them based on who you trust and what you are doing. Twitter is good for breaking news, quick updates, sports. For more deep thinking and solid engagement Louis uses Google+, and Facebook is family/photo orientated for the people who still connect there, but not a place he spends a lot of time.

Louis sees Google+ as a great pace to share something and see it get re-shared to a much larger audience and then track it through Ripples to understand the influence of the post. For Louis, Google+Hangouts have “changed everything” both at work and at home as Louis can keep in touch with his children through hangouts no matter where is the world he is. The same goes for his colleages in a work situation where meeting can be more efficient in terms of time and human in terms of conection.

Device wise, Louis use a Pixel Chrome book (browser only based laptop) running the Chrome OS and a Nexus (Google Android) phone and tablet, switching between the 3 depend on location and task.

Louis’s tips for social media are to find out what works for you, based on your personal goals, what you are missing because you are not on social media, and what other successful people are doing around you. Conversations are happening all over, are you a listener, share or engager?, what kind of role makes sense?. Louis says what most people want is what they want outside the computer; getting attention, having engagement, having people caring about what they think, and people caring about them as human beings, and if that can be conveyed using social media than that’s great.

You can reach Louis at +louisgray.

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.