How John Watton, Expedia marketer, uses social media

John is World Wide Marketing Director for EAN, the subsidiary of Expedia, Inc. that gives other travel websites the ability to offer Expedia’s hotels all completely under their own brand. John has been using social media for several years now and he describes how he has moved from being ‘always on’ to being more balanced about his time and how he uses it adopting different tools for different jobs.

John also explains how he is fan of dedicated devices, for example having a separate basic phone for the weekends, so that he is not tempted to keep checking for social updates, which might be disruptive to his family life (a good lesson for all of us!). He also explains how he has moved from an ipad to a Macbook Air because of its form factor and keyboard.

John took a while to work out what to blog about and says that he feels it should be about something you are genuinely interested in, not something that is forced even if you only attract a few followers, at least they will be the ones who are also ‘into’ the thing you are.

Johns top tip for social media is to treat it as a tool to help inform you about what you interested in and that you don’t have to interacting, its ok to be a consumer. Also he recommends lists within Tweetdeck to better manage your feeds.

You can follow/find John on twitter @jwatton

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.