How Dave Clarke, business network facilitator, uses social media

Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks.

Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline.

Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between meetings to catch up with people and activities on social.

Twice a day Dave moderates the NRG LinkedIN group, which although open needs moderating so that only discussions, not promotions reach the main group (promotion and jobs are put in their appropriate places).

Tools wise, Dave uses Hootsuite to organize his multiple twitter and facebook accounts and too publish his blog automatically on some channels (he manually posts on others) . Dave also uses FourSquare as a tool to tell people where he is as another touchpoint for his network, for example letting people know he is in a hotel for a networking meeting.

Dave’s 2 top tips are 1. to use social media to connect with people you already know and 2. When you meet people for the first time, ask if they are on LinkedIN and if its ok to connect there. If you then follow through you are both demonstrating what you said you’d do (building trust) and also “keeping in touch”.

You can reach Dave at @daveclarke on Twitter or at

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.