How Andrew Smith, PR/social/digital expert & trainer, uses social media

22years ago Andrew Smith was one of the first people in the UK to start using online forums on the internet and sending press releases out via email. Andrew now teaches firms how to effectively “switch the social media light on” as well as running the Digital firm Esherman PR.

In this video Andrew explains how he plans his world around the principles of GTD (Getting Things Done, by David Allen) and has trained himself to spend no more than 20/30 minutes at the beginning of the day on social media because, as he notes “suddenly 2 hours can zoom by”. Andrew keeps Tweetdeck on overnight to ensure he picks up on what the US is doing and uses filters to view tweets that just contain links to help get to the core essence of what is happening/trending.

At the other end of the day Andrew switches to a dual screen strategy of ipad and TV to follow programmes like BBC’s Question Time.

Andrew maintains a “don’t just blog for the sake of it” view of blogging, personally trying to create unique views on something that hasn’t been talked about.

Andrew’s tip on going social is to “get in there” and watch, listen and learn, then decide on your objectives as you need to be doing it for a point. He also recommends which has directories of social tools with user reviews.

You can email Andrew at or follow him on Twitter @andismit

About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.