In these days when we are all trying to keep up not only on email but also blog, tweet, and attend webinars, whilst simultaneously trying to track the value of everything we do with numerous tools, we can often forget the value of meeting up with people in the real world to engage in conversation. As humans we are wired to do this, to communicate using all 5 senses and to enjoy speaking about not only the commercial side of life but issues of the economy, sport, relationships and the wider side of what we get up to on this planet.
Meeting in person gives us the greatest chance to really judge someone’s character and decide whether we are likely to trust them in a business relationship, and perhaps even engage in a business transaction. I have been a member of Ecademy.com for many years now, a business network founded in the UK which has always run on the basis of offline as well as online events. Meet ups are arranged both in London and also regionally, giving people the opportunity to meet people based on the principle of giving them advice or perhaps putting them in touch with someone else, not seeing what you can bluntly take. It is this that helps people establish your character, your trustworthiness and, as you follow up online later on, whether you may engage with them in business.
So, Alterian is hosting the inaugural Engaging Times Summit in Chicago on the 25th and 26th of August this year. As you’d expect, we have a great line up of speakers, from Stan Rapp – one of the fathers of the US advertising industry to Connie Bensen our own Chief Community Officer – one of the luminaries of the social media industry and recently arrived on the Alterian team through our acquisition of social media monitoring company, Techrigy. But the real value will be in the face to face networking, especially at the Cubs game, where you can meet your peers and engage in valuable conversations about this shift from mass marketing to engagement, which will hopefully raise your spirit and your game. Click here to find out more or to register