In a departure form the normal blog, I was presenting at an EmailVision event this week and was made aware of this video of Guy Kawasaki talking about his use of social media, in particular how he uses it for publishing his latest book.
Guy was the chief evangelist at Apple, is a well known thought leader and the author of 10 books including his latest one Enchantment.
What struck me was his use of a tool like EmailVision not only to send 500,000 emails to the list he has accumulated, but also that he used the tool for social campaigning, trickling out and repeating Tweets during the day. There is a bit of a marketing intro then it gets into the video.
The link to his Mashable article is here where he explains how he used the cumulative combination of Facebook, his website, review copies, email, pay per click, photo contests, quizzes, infograhics, powerpoint and slideshows to promote his book.