When it comes to a digital marketing mindset nearly 80 percent of the marketers surveyed in the Annual Alterian Annual Survey recently published , admit they are concerned their brand is at risk from not being as engaged with customers, or failing to have a good grasp of how online conversations are impacting their brand. This is amplified by the fact that the survey showed less than one-third of marketers has a strong understanding of social media conversations happening around their brand. In fact, seven in 10 indicated they either have very little to no understanding (31 percent) or use a few ad-hoc tools to track and measure social media conversations (39 percent).
I find it amazing that marketers don’t understand that the tools are available to do all this and the services to do it for you if you don’t have the skills or don’t have time to learn. I hope 2011 is when those that haven’t start using these amazing social media listening tools to start transforming their marketing.