‘Marketing in the moment’ is my terminology to help remind yourself, when you are in that focused time of reviewing social media or the internet, that when you spot something or feel emotionally affected by something you do something about it ‘in the moment’ . If you leave it on a todo list or think “I’ll go back to that later” it probably wont happen due to the time pressure/task juggling we are all under. This is particularily relevant when you are building your social media presence for either your organisation or your own personal brand. Here are 3 examples:
Marketing in the Moment #1 – Notice and Share – The task of when you notice something that is of interest you share it immediatly using the power of social media platforms or by sharing it on email to your team or your network.
Marketing in the Moment #2 – BLOG NOW – if strongly about something – the idea time to write a blog post so write it down as a blog post, whereever you are, even if its the jist, you passion and emotion of the moment will drive great content, even if you publish at a later date.
Marketing in the Moment #3 – Retweeting – A required skill for twitter usage and the most obvious ‘marketing in the moment activity’.
Do let me know if you have any other tips in this area, Bob Barker