Michael is the CEO and evangelist of Gistics an innovation think tank based in Oakland, San Francisco, who was writing about social media back in 2000 in his great book Firebrands when he called social networks trust networks and the social enterprise the icorp. One wonders whether Apple might pick that up even now!. Michael is great at seeing where the future of marketing and technology is going.
Michael’s objective of using social media is to connect with the imaginations of people through many social channels. He believes that good things happen when he connects with people as a person and with your greater imagination, what you care about, what is interesting to you. This then creates a better state to then collaborate and communicate.
Social 101 he feels is that if you get and email asking for help, you help people. He has set up 4 main Linkedin groups with over 10,000 members which he moderates on a daily basis, encourages the asking of questions.
To publish himself on social media he increasing is using videos of his speaking, and also carries out a lot of interviews which he publishes to his groups and microsites.
In blogs he has found that the most successful thing is to create graphics that depict some large concept and explains in text the graphic around that.
Michael is a big follower of David Allen’s Getting Things Done GTD to organize himself in terms of routines to process email and tasks.
He feels social and mobile is part of a huge shift which is that things have sped up, people have become a lot more particular, trust is a much more important element/vehicle in dealing with people and that as a society we are able to coordinate and orchestrate much more complex interactions to get things done, with much less oversight and control.
His tip for people just getting started is make mistakes, so what, he feels social media is forgiving, a lot of the social norms don’t apply, you need to be helpful courteous etc, but its just not a big deal.
You can reach Michael at http://www.linkedin.com/in/michaelmoon