Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming.
As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a Twitter personality feed, which is Liz, acting as the bi directional (voice and reply) conversation side of Twitter.
From an organizational perspective Liz does half and hour on social and the beginning and the end of the day having disciplined herself from not getting consumed by social, choosing to focus on a few specific searches and checking the various platforms. Her second task is then to start on email.
From a publishing perspective Liz took a conscious decision due to time pressure, not to blog, leaving this to a dedicated social publishing and curation team who focus on relevance for the CMO councils members, instead choosing to act as Editor to the CMO councils magazine.
In terms of how social media is effecting marketing, firstly, Liz sees a lot of confusion: is it a listening tool?, is it a push tool?, is it for customer collaboration?, but she sees marketers from a consumer perspective, beginning to get that consumers expect a deal or something special when they interact with you. Secondly Liz sees firms grappling with all the data now created by social on top of what firms already have, and sees marketers beginning to get to grips with this.
From a technology perspective Liz uses Apple and admits she should be more integrated and feels that the combination of mobile/social rather than pure social, has made her life much more productive. This is because from a business and personal case perspective, the social platforms have made it easy for people to get hold of her wherever she is to keep connected to her staff and her life.
From a tips perspective Liz feels people should not be too serious about social and just try it (even try a social game – she recommends Bejeweled) , because if you don’t you will never understand its relevance and the biggest thing you might learn is its not right for your business, and that’s ok.
You can follow Liz @Lizkmiller or the CMO Council @CMO_Council