A digital mindset for operationalising social media

As the digital mindset of needing to have social media processes embedded in your marketing operations becomes more important/vital, I thought I’d share a list of 10 that I am working on at Alterian based on our own experience of the culture shift towards building a social media business:

Digital Mindset1. Regular Brand Monitoring/Listening reports for management
2. Building a Listening Centre for service
3. PR Crisis Management processes
4. Corporate guidelines and SM training rollout for all staff
5. Managed ‘Social Media Rock Stars’
6. Community management resources and workflows
7. Deploying Sales Enablement Tools
8. Managing a Content Creation Process
9. Social Media deployment procedure
10. Marketing database enhancement process

Another reason for doing this was that it was given to me as a title to speak to at TFM&A today and therefore so I had to put something down on powerpoint!, you can link to the full presentation below:

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About Bob Barker

Bob is an innovative marketer with 25 years in technology marketing across all disciplines in small and large brands. A regular commentator on social business and digital marketing his passion is for unlocking the digital potential of both firms and their people.