How Dionne Lew, helps exec’s use social media

The Social Executive

Dionne Lew is the author of the recently published 'The Social Executive - how to master social media and why its good for business’. which is also the focus of her business in terms of training boards and C suite executives on how to use social media for business. In the interview we discuss the two main sections of her book, the Why social media is important and the How do I use it. Firstly, Dionne explains that social media is a critical business tool now and in the future with 2m people using social, but not many executives, they may have signed up but are not using it “its like going … [Read more...]

How Robert Scoble uses Facebook

At Robert Scoble's house

Thomas Power and I caught up with Robert Scoble at his home to get an update on social platforms, see his set up and find out why he uses Facebook as his main platform to help his to see things happening faster than his competitors. Robert firstly talks about getting your story straight, then about the monitoring solution Rackspace has to monitor the conversations on social platforms and how its saving them millions of dollars. He then talks about content management to create thought leadership that in turn creates sales because people want to buy from ‘smart’ people. In terms of … [Read more...]

How Simon Porter of IBM uses social media

Simon Porter

In this video I interview Simon Porter from IBM, who runs their Mid Market business in Europe, who has very successfully been building his social media skills and following over the last 18 months. He shares his routine of looking at social media for 30 minutes first thing in the morning (before his email) and how he uses the gaps during the day to respond to people quickly who engage with him on Twitter. He also discusses the platforms he uses and how: LinkedIn, Twitter, Scredible etc and how IBM encourages use of this communications channel being used more and more for business, especially … [Read more...]

How Tony Robbins uses Salesforce.com

Robbins on Salesforce.com

In a bit of a diversion from the normal interview, I found this obviously promotional, but never the less insightful video from Salesforce.com with Tony Robbins, Peak Performance Coach and business man. The main point the video gets across is the real time, right now approach demanded in the workplace today as well as the way technology is helping the cultural aspects of business. 20 years ago I went on the Unlimited Power Weekend and have followed Tony ever since. His New Money Masters series a few years ago on interviewing the worlds best Internet Marketers was simply brilliant. His main … [Read more...]

How Christina Blount Presnell of YarnMountain.com, uses Google+

Christina Blount Presnell

Christina Blount Presnell is the owner of YarnMountain.com a global web store run from Harrisonburg, in the mountains of Virginia in the USA. She has been at the forefront of using Google+ to find new customers to build her business. Her main objective of using Social media/Google+ is to reach her market with a focus on building connections and community with her customers. Christina says that community (Google+ has a community building platform built within it which is also integrated with Google+ Hangouts video conferencing) gives the customers something to do and share around the … [Read more...]

How Louis Gray, blogger, uses social media

Louis Gray of Google

Louis Gray is one of the Worlds top technology bloggers at LouisGray.com and also works for Google in Silicon Valley currently running Google Developers Live. So as he has to keep up with everything in the tech world and everything in the Google world he is a good person to ask to find out how he finds the time for social media as well. Louis’s objective of using social media is to share, learn and find things out quickly in real time. He sees social media and email as something that happens between things, between tasks. The way Louis organizes his use of social media is to take care of … [Read more...]

How Toby Beresford gets other people to use social media

Toby Beresford

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]