How Jennifer Arcuri, Innotech Entrepreneur, uses social media

Innoctech Summit founder and producer

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

How Mick Say, Online Marketing Strategist, Uses Social Media

Mick Say

Mick Say runs the Online Marketing Academy, Web Business Builder and several other web related business from his “Social Media Shed” on the Kent Coast. Although being competent in social media is a prerequisite for Mick in the business he is in, from a personal perspective, he is able to learn all he needs to know about his running and keeping up in his business from his social networking activity with similar experts. This is a good example of using social media for ongoing learning and development. Mick manages his social networking both in one hour blocks and also in real time. During … [Read more...]

How Daniel Doherty, Social Media Advisor, uses social media

Daniel of Grafform.com

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

How Liz Miller, CMO Council, uses social media

Liz Miller, CMO Council

Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming. As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a … [Read more...]

How Becky McMichael, marketing media mum, uses social media

Becky McMichael

Becky is head of strategy and innovation at UK Communications agency Ruder Finn, she also runs a group http://www.marketingmediamums.com for Women working in media/marketing. Essentially, Becky is a bit of a multitasking practical guru on all things digital marketing and social. Her objective with social is to be “more present” professionally within the industry and at work from a virtual working perspective, she now feels she has reached a place of "connectedness" where being online is like being in the office with the team.  Personally its for family networking and keeping up to date with … [Read more...]

How John Cassidy, photographer, uses social media

John Cassidy

John Cassidy uses social media to get “lots of recommendations”. John is a multi faceted photographer,see his website www.johncassidyheadshots.com , having has a career as a photographer in the RAF and having worked for national newspapers. One of the strings to his bow is that he specialises in head shots for social media. John himself uses all the main social media platforms which he has linked up and automated. His routine is effectively catching up between “shoots” and sees Twitter as the easiest and quickest platform, which he has it set up to send him an SMS/text every time someone … [Read more...]

100 Awesome Marketing Charts – brilliance from Hubspot

100 awesome marketing charts

If you were after some great marketing charts to put in a presentation to help justify expenditure on social media, search engine optimisation for your website, or more online/digital marketing such as webinars or virtual events look no further than this excellent 134 slide downloadable presentation from Hubspot - http://www.hubspot.com/charts What I love more than anything are the summary slide messages at the end of each chapter: Go inbound or go home – brilliant justification for why traditional marketing isnt effective, costs more etc If Google cant find you neither will anyone … [Read more...]

A digital mindset for operationalising social media

Digital Mindset

As the digital mindset of needing to have social media processes embedded in your marketing operations becomes more important/vital, I thought I’d share a list of 10 that I am working on at Alterian based on our own experience of the culture shift towards building a social media business: 1. Regular Brand Monitoring/Listening reports for management 2. Building a Listening Centre for service 3. PR Crisis Management processes 4. Corporate guidelines and SM training rollout for all staff 5. Managed ‘Social Media Rock Stars’ 6. Community management resources and … [Read more...]