Bob Barker | Bob Barkers Blog

How Jennifer Arcuri, Innotech Entrepreneur, uses social media

April 25, 2013 by Bob Barker

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

Filed Under: Digital Marketing Tagged With: Customer Engagement, Digital Future, engagement, google+hangout, how to use social media, Innotech, Jennifer Arcuri, Social Media Routine, Twitter

How Toby Beresford gets other people to use social media

March 21, 2013 by Bob Barker

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]

Filed Under: Social Business Tagged With: gameification, how to use social media, LeaderBoarded, Social Media Monitoring, social media ROI, Social Media Routine

How Daniel Doherty, Social Media Advisor, uses social media

February 28, 2013 by Bob Barker

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Hootsuite, how to use social media, sanebox, saving time, Social Media Routine, social media skills

How Connie Bensen, Community Strategist, uses social media

January 22, 2013 by Bob Barker

Connie is the lead for Global Community Strategy at Dell Worldwide, out of Austin Texas, and amongst many things runs the Social Business Connections Community site on sharing social media best practices and tools. Connie’s main personal objective for using social media is brand building, in that it built her brand from 2006 into a globally recognized community manager. Also, social media connects her to her network (friends, peers, new people, work colleagues). Her role is increasing focused on engagement at Dell working with staff (the Dell Rock Stars) and externally helping people at … [Read more...]

Filed Under: Social Business Tagged With: Alterian, community Management, community manager, Connie bensen, Dell, Digital Engagement, how to use social media, Social Media, Social Media Monitoring, Social Media Routine

How Thomas Morffew, Google+ Coach, uses social media

July 23, 2012 by Bob Barker

Thomas Morffew is an authority on all things Google, especially Google+. Living in the Uk, he coaches, trains, comments and creates content around Google through 2 main sites gplusresource.com and the thegpluscoach.com. Thomas feels that social media is all about being a way to better organize information, the way we receive it and the way we share it. The main way he uses social media is through his Android phone (Android being Google’s mobile operating system) with Google plus being his main social platform. Thomas explains how he sees Google becoming more important because they are … [Read more...]

Filed Under: Social Business Tagged With: comments and creates content around Google, especially Google plus. He coaches, Google, how to use social media, Social Networking, Thomas Morffew, Thomas Morffew is probably the most knowledgeable person in the UK on all things Google, trains

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