How Jennifer Arcuri, Innotech Entrepreneur, uses social media

Innoctech Summit founder and producer

Jennifer Arcuri, is the founder and producer of the Innotech Summit 2013, an event focused on second stage start ups in London and building the Digital Economy. In this interview we find out how Jennifer uses social media to create a buzz around Innotech and to get people to the event which includes the first transatlantic Google+Hangout between Boris Johnson in London, Hollywood/LA and Silicon Valley/San Francisco with a focus on championing inward investment from California to London to help build the digital economy. Jennifer and her team of interns have found using Twitter and hash … [Read more...]

How Louis Gray, blogger, uses social media

Louis Gray of Google

Louis Gray is one of the Worlds top technology bloggers at LouisGray.com and also works for Google in Silicon Valley currently running Google Developers Live. So as he has to keep up with everything in the tech world and everything in the Google world he is a good person to ask to find out how he finds the time for social media as well. Louis’s objective of using social media is to share, learn and find things out quickly in real time. He sees social media and email as something that happens between things, between tasks. The way Louis organizes his use of social media is to take care of … [Read more...]

How Mick Say, Online Marketing Strategist, Uses Social Media

Mick Say

Mick Say runs the Online Marketing Academy, Web Business Builder and several other web related business from his “Social Media Shed” on the Kent Coast. Although being competent in social media is a prerequisite for Mick in the business he is in, from a personal perspective, he is able to learn all he needs to know about his running and keeping up in his business from his social networking activity with similar experts. This is a good example of using social media for ongoing learning and development. Mick manages his social networking both in one hour blocks and also in real time. During … [Read more...]

How Toby Beresford gets other people to use social media

Toby Beresford

Toby Beresford is the founder of Leaderboarded, a ‘Gamification’ software company (SaaS), which helps organisations identify the ROI of social media. This is achieved by setting up Leaderboards on agreed social media staff engagement which in turn then drives more activity, ultimately helping drive the objectives set for social business/engagement. Leaderboarded can take in the data to make up the Leaderboarded scores from multiple sources: an organisations own internal data (spreadsheets, the CRM system, the intranet, in fact anything you can measure digitally), publically available data … [Read more...]

How Daniel Doherty, Social Media Advisor, uses social media

Daniel of Grafform.com

Daniel’s main business is GraffORM.com which helps both small businesses market themselves online and also helps larger companies and publishers with their social content creation and publishing strategies. He has a strong focus on saving his clients time in the area of social media, focusing on both time efficiency and effectiveness. Daniel started in social media running a property lettings business using Twitter to listen to people in his local area who were commenting about moving and then stepping in to helpfully offer his services. This led to lots of other business asking for his … [Read more...]

How Jonathan Sorum, Google Enterprise, uses social media

2011 profile pic Jono

Jonathan works for Google in the Enterprise Applications Business helping businesses migrate to the cloud. The way he balances his use of social media both internally and externally is very insightful. Jonathan, internally within Google, sees himself as consumer and contributor of social media from being part of certain Circles (Circles are the way that Google+) Google’s social network) is organized, a natural way to have people in various circles/groups) some being more technically focused some more company news focused. As far as external tools are concerned, although Twitter has … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Charlie de Rusett, digital entrepreneur, uses social media

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Charlie is the CEO of Vine digital/Publishing a full service marketing agency also specializing in producing regional publications. At the grand old age of 25, Charlie has the advantage that he is naturally thinking digital when his organization advises firms on their content/digital/social strategy. From a personal perspective, Charlie uses social media to keep in contact with his family and friends as he finds it such a visual/instant medium to do that with, and to organise events with his friends and so he doesn't double book things at the weekends. Charlie explains that as has grown … [Read more...]

How Thomas Morffew, Google+ Coach, uses social media

Thomas Morffew on Google

Thomas Morffew is an authority on all things Google, especially Google+. Living in the Uk, he coaches, trains, comments and creates content around Google through 2 main sites gplusresource.com and the thegpluscoach.com. Thomas feels that social media is all about being a way to better organize information, the way we receive it and the way we share it. The main way he uses social media is through his Android phone (Android being Google’s mobile operating system) with Google plus being his main social platform. Thomas explains how he sees Google becoming more important because they are … [Read more...]