How Dionne Lew, helps exec’s use social media

The Social Executive

Dionne Lew is the author of the recently published 'The Social Executive - how to master social media and why its good for business’. which is also the focus of her business in terms of training boards and C suite executives on how to use social media for business. In the interview we discuss the two main sections of her book, the Why social media is important and the How do I use it. Firstly, Dionne explains that social media is a critical business tool now and in the future with 2m people using social, but not many executives, they may have signed up but are not using it “its like going … [Read more...]

How, Adam Gray, social media advisor at Oracle, uses social media

Adam Gray

Adam Gray is a Social Media Speaker, writer and advisor to all sizes of businesses in his position as Client Social Engagement lead at Oracle. In this short interview Adam explains how he focuses mainly on LinkedIn, Twitter and Facebook and how he weaves social media throughout his day mainly due to peoples expectancy of an immediate response. Adam stresses that its important not to talk/write about you (your product and services) but to talk in terms of the customers interests - "They want to hear about them, not you". He also points out that when starting in social media its … [Read more...]

How Robert Scoble uses Facebook

At Robert Scoble's house

Thomas Power and I caught up with Robert Scoble at his home to get an update on social platforms, see his set up and find out why he uses Facebook as his main platform to help his to see things happening faster than his competitors. Robert firstly talks about getting your story straight, then about the monitoring solution Rackspace has to monitor the conversations on social platforms and how its saving them millions of dollars. He then talks about content management to create thought leadership that in turn creates sales because people want to buy from ‘smart’ people. In terms of … [Read more...]

How Kate Russell, of BBC Click, uses social media

Kate Russell, BBC

Kate Russell is a technology journalist, author and educator and has been working on BBC Click now for over 10 years. Kate explains how she uses Twitter as her main social media tool for information gathering, as a notice board for what she and BBC Click are up to and to get her messages out. Kate does the majority of her social media from her desktop on a large screen, in very focused time, spending at least an hour or more some days (it depends how long she has been away from her desk) researching, organizing, buffering and posting. She then dips in and out during the office day but … [Read more...]

How Simon Porter of IBM uses social media

Simon Porter

In this video I interview Simon Porter from IBM, who runs their Mid Market business in Europe, who has very successfully been building his social media skills and following over the last 18 months. He shares his routine of looking at social media for 30 minutes first thing in the morning (before his email) and how he uses the gaps during the day to respond to people quickly who engage with him on Twitter. He also discusses the platforms he uses and how: LinkedIn, Twitter, Scredible etc and how IBM encourages use of this communications channel being used more and more for business, especially … [Read more...]

How Lewis Richards of the LEF uses social media

Lewis 2

Lewis Richards of the LEF is one of the most "tech Savvy" people you could wish to meet. We caught up on how he uses social media which is for him a balance between staying connected with people and researching the market. After Crossfit, Lewis spends an hour in the morning on social, then checks it again at lunchtime and follows up in the evening between 8 and 10 with a 2 screen expereince. He is very well set up on all systems and he explains how he uses the internet as a work flow engine (using IFTTT) and his "digital brain". His main platform is Twitter and his main technology is his … [Read more...]

How Tony Robbins uses Salesforce.com

Robbins on Salesforce.com

In a bit of a diversion from the normal interview, I found this obviously promotional, but never the less insightful video from Salesforce.com with Tony Robbins, Peak Performance Coach and business man. The main point the video gets across is the real time, right now approach demanded in the workplace today as well as the way technology is helping the cultural aspects of business. 20 years ago I went on the Unlimited Power Weekend and have followed Tony ever since. His New Money Masters series a few years ago on interviewing the worlds best Internet Marketers was simply brilliant. His main … [Read more...]

How Christina Blount Presnell of YarnMountain.com, uses Google+

Christina Blount Presnell

Christina Blount Presnell is the owner of YarnMountain.com a global web store run from Harrisonburg, in the mountains of Virginia in the USA. She has been at the forefront of using Google+ to find new customers to build her business. Her main objective of using Social media/Google+ is to reach her market with a focus on building connections and community with her customers. Christina says that community (Google+ has a community building platform built within it which is also integrated with Google+ Hangouts video conferencing) gives the customers something to do and share around the … [Read more...]