How Theo Paphitis, Entrepreneur/Dragon, uses social media

Theo

Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den. In this interview with Hanna Power on behalf of the Digital Youth Academy he talks about his own discovery and use of social media for himself and his businesses. Reluctant to get started Theo recalls getting started on Twitter during a drunken evening with the other Dragons during which he sent his first tweet. When he woke up in the morning he had 20,000 followers. This began to show him the power of social media. He does his own tweeting @theopaphitis which revolves around #sbs … [Read more...]

How Penny Power, social media evangelist, uses social media

penny

Penny Power is one of the leading lights in the UK (perhaps globally) in helping educate, inspire and get businesses adopting social media. Penny is a founder of Penny Power Ltd, the Digital Youth Academy, Frontier (Digital and Social Business Coaching), and Ecademy (SME Social Networking community) and on the video she explains what each does. Penny has to really motivate herself to use the social platforms as she is not naturally interested in the technology in itself, but with the ipad, the mobile web and all the social platforms linked to work together productively, she can use the time … [Read more...]