How Jonathan Sorum, Google Enterprise, uses social media

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Jonathan works for Google in the Enterprise Applications Business helping businesses migrate to the cloud. The way he balances his use of social media both internally and externally is very insightful. Jonathan, internally within Google, sees himself as consumer and contributor of social media from being part of certain Circles (Circles are the way that Google+) Google’s social network) is organized, a natural way to have people in various circles/groups) some being more technically focused some more company news focused. As far as external tools are concerned, although Twitter has … [Read more...]

How Dave Clarke, business network facilitator, uses social media

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Dave Clarke is the CEO of the NRG business network who run facilitated networking events to help business people build their networks and extended networks. Dave sees social media as a way to “Keep in touch” (a phrase often said at the end of a meeting) online with the people he meets offline. Dave is very organized about how he uses social media, setting aside time to produce content for his excellent blog, make sure his profiles are up to date and answering any requests. He finds some platforms like LinkedIN and Google+ better on the PC, but uses his travel time and time in between … [Read more...]

How Charlie de Rusett, digital entrepreneur, uses social media

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Charlie is the CEO of Vine digital/Publishing a full service marketing agency also specializing in producing regional publications. At the grand old age of 25, Charlie has the advantage that he is naturally thinking digital when his organization advises firms on their content/digital/social strategy. From a personal perspective, Charlie uses social media to keep in contact with his family and friends as he finds it such a visual/instant medium to do that with, and to organise events with his friends and so he doesn't double book things at the weekends. Charlie explains that as has grown … [Read more...]

How Thomas Morffew, Google+ Coach, uses social media

Thomas Morffew on Google

Thomas Morffew is an authority on all things Google, especially Google+. Living in the Uk, he coaches, trains, comments and creates content around Google through 2 main sites gplusresource.com and the thegpluscoach.com. Thomas feels that social media is all about being a way to better organize information, the way we receive it and the way we share it. The main way he uses social media is through his Android phone (Android being Google’s mobile operating system) with Google plus being his main social platform. Thomas explains how he sees Google becoming more important because they are … [Read more...]

How Liz Miller, CMO Council, uses social media

Liz Miller, CMO Council

Heading up the marketing operations and marketing programmes for the CMO Council, Liz is one of the most informed marketers in the world, spending her time travelling across continents talking to senior marketers about their challenges, the trends they see and how marketing is transforming. As far as social media goes, Liz has a personal and business strategy. From a personal perspective its all about Facebook and connecting/keeping in touch with family and friends whilst travelling. From a business perspective the CMO Councils Twitter strategy is to have a Twitter content feed and then a … [Read more...]

How Robert Scoble, Technologist/Blogger/Videographer, uses social media

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Robert Scoble is one of the most well known and followed technology bloggers (Scobleizer.com) in the World, with 1.7 million followers on Google+ alone. Based in Silicon Valley he has aligned his personal brand with Rackspace hosting where he is employed to find, study and report on interesting new technology and start ups. Last week Robert was in London at ‘Le Web’, and I caught up with him to find out how he uses social media. Ironically it was outside the house of Sir Richard Arkright the Industrialist/Entrepreneur who invented the cotton spinning machines which fueled the first … [Read more...]

How Martin Smith, Neolane Marketing, uses social media

Martin Smith, Neolane Marketing

Martin Smith is head of marketing at Neolane, a Conversational and Campaign marketing platform. Martin splits his personal social media from his professional social media, using Facebook for only communicating with friends, a personal twitter and professional twitter account and Foursquare for networking both professionally and socially and as a location finder. Martin trys to put himself in his customers shoes and only tweets valuable content such as infographics, sector news. He uses Storyify.com as a blogging tool but that is for his own personal blogging around on Guitars and also … [Read more...]

How Theo Paphitis, Entrepreneur/Dragon, uses social media

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Theo Paphitis is a well known serial entrepreneur as well as being a Dragon on the BBC series Dragons Den. In this interview with Hanna Power on behalf of the Digital Youth Academy he talks about his own discovery and use of social media for himself and his businesses. Reluctant to get started Theo recalls getting started on Twitter during a drunken evening with the other Dragons during which he sent his first tweet. When he woke up in the morning he had 20,000 followers. This began to show him the power of social media. He does his own tweeting @theopaphitis which revolves around #sbs … [Read more...]

How Penny Power, social media evangelist, uses social media

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Penny Power is one of the leading lights in the UK (perhaps globally) in helping educate, inspire and get businesses adopting social media. Penny is a founder of Penny Power Ltd, the Digital Youth Academy, Frontier (Digital and Social Business Coaching), and Ecademy (SME Social Networking community) and on the video she explains what each does. Penny has to really motivate herself to use the social platforms as she is not naturally interested in the technology in itself, but with the ipad, the mobile web and all the social platforms linked to work together productively, she can use the time … [Read more...]