Howard Schultz Founder of Starbucks on Social Media

Howard Schultz CEO/ Founder of Starbucks on Social Media

Howard Schultz CEO/ Founder of Starbucks on Social Media “the mistake firms make is using these channels to try and sell stuff” > Tweet What a great ‘business tip for the age’ quote from the No:1 brand on Facebook, Twitter and Foursquare, well according to Howard Schultz quoted in a Sunday Times interview on the 15th May. As for being No:1, he is probably right for Facebook at least, who use always using the statistic in their presentations that Starbucks has only 1 million people signed up on their website but 14 million on their Facebook site (UK statistics only). Howard Shultz … [Read more...]

It’s all about people – they are the marketing now

It’s all about people – they are the marketing now

In reviewing our corporate and digital marketing budgets (we are a B2B software company) recently it struck me how much the people have become the programmes for corporate marketing. For a large part of marketing these days we don’t need massive campaign and programme spend any more as the people not only provide the content but in many cases they are the channel for that content to reach the market. Some examples: 1. Social Media Community Managers – people employed to listen to, respond to, be experts in a particular area or market you are focusing on. This function, totally people … [Read more...]