A digital mindset for operationalising social media

Digital Mindset

As the digital mindset of needing to have social media processes embedded in your marketing operations becomes more important/vital, I thought I’d share a list of 10 that I am working on at Alterian based on our own experience of the culture shift towards building a social media business: 1. Regular Brand Monitoring/Listening reports for management 2. Building a Listening Centre for service 3. PR Crisis Management processes 4. Corporate guidelines and SM training rollout for all staff 5. Managed ‘Social Media Rock Stars’ 6. Community management resources and … [Read more...]

Marketing in the moment – a new skill for all?

Marketing in the Moment

'Marketing in the moment'  is my terminology to help remind yourself,  when you are in that focused time of reviewing social media or the internet, that when you spot something or feel emotionally affected by something you do something about it  'in the moment' . If you leave it on a todo list or think "I'll go back to that later" it probably wont happen due to the time pressure/task juggling we are all under. This is particularily relevant when you are building your social media presence for either your organisation or your own personal brand. Here are 3 examples: Marketing in the Moment … [Read more...]