Survey shows a digital marketing mindset is rare

Digital Marketing Survery

When it comes to a digital marketing mindset nearly 80 percent of the marketers surveyed in the Annual Alterian Annual Survey recently published , admit they are concerned their brand is at risk from not being as engaged with customers, or failing to have a good grasp of how online conversations are impacting their brand. This is amplified by the fact that the survey showed less than one-third of marketers has a strong understanding of social media conversations happening around their brand. In fact, seven in 10 indicated they either have very little to no understanding (31 percent) or use a … [Read more...]