To build a networked nation we have to change our mindset

It was exciting to see the launch of the Manifesto for a Networked Nation from Martha Lane Fox the UK Governments Digital Champion. I found the top 3 things most compelling were: 1. Internet literacy is on a par with numeracy and literacy 2. The lack of motivation and access to skills is what is stopping people 3. We need to change our mindset You can download it here at  Its the same for businesses. As we found in the Alterian Brands at Risk research carried out by Professor Michael Hulme of Lancaster University companies  will  need a … [Read more...]

The internet mindset: “Its a jungle out there”

One of the key principles in economics is that economies revolve around the concept of the scarcity of  products or resources. With the internet, companies tend to think purely economics also, asking: “how do we make money out of the internet?", "how can we control the market on the internet?", " how do we restrict what people say about us on the internet?" and so on.  A key distinction to make however is that the internet is not an economy but an ecology. Like a jungle where everything in the jungle is in abundance, not in scarcity, so the internet is full of abundance, abundant information, … [Read more...]