Do you have marketing goggles for your website?

As a marketer working in the technology sector for 25 years when I look at our website or indeed any website I immediately pick up on the obvious stuff that probably isn’t working from a marketing and engagement perspective for that webpage e.g. its boring, not engaging, not on brand , the content is out of date, isn’t linked etc. I don’t see why others don’t necessarily see this and I call this looking at things through my “marketing goggles” trained eyes with experience that just pick these things up. Others have very necessary “technical goggles” or “design goggles” but mine are all about … [Read more...]