Have you been engaged?

Yesterday over 400 marketing heads and decision makers gathered in London for the inaugural Alterian Engaging Times European Summit. If the twittersphere was anything to go by, and I hope you were following the #engagingtimes hashtag, customer engagement is definitely now on the minds of the brands and agencies that attended.  Highlights for me would have to be marketing legend Stan Rapp, who is always an entertaining speaker, Andrew Finlayson from AstraZeneca and Will Whitehorn from Virgin Galactic. It was interesting to see how these leading thinkers feel customer engagement will be a game … [Read more...]