How long is 5 minutes?

If you ask a cab company, when you are phoning to find out where your cab is, its at least 10 minutes, if you have arrived to pick up a take-away curry thats not ready probably 15 to 20, and if you on the tarmac at Heathrow waiting for a take off slot, at least 30, make that 45 minutes. However, if you are filling in Alterian's 7th Annual survey 5 minutes is actually about 5 minutes. This survey aims to investigate the methods and investments that the marketing industry is currently exploring and implementing, and to discover just how ready marketers are to really engage customers. So if you … [Read more...]