Customer Engagement Demystified

The words engagement and customer engagement are beginning to pop up all over the place, in fact I went round the DMA last week in San Diego "Engagement" spotting as only a marketer focused on customer engagement might. So whats new, why all the fuss and generally what does it all mean to the marketer? In order to get a debate going, our very own Mike Talbot hooked up with Neil Davey at Mycustomer on a fresh Bristol morning to engage in a live chat session on the subject.  With conversation gems such as "I think it's the oldest thing in the book" and "an opt in email name is worth on average … [Read more...]